Past FMMA Conferences

Annual Event Archives

The FMMA’s annual conference is always an action- and learning-packed event, and it’s always over too soon.

Good thing you can re-live some of your favorite moments from the conferences of years gone-by with the video archives below. Don’t forget to sign up for updates for this year’s conference, and join the FMMA for a registration discount if you haven’t already done so!

2024 Annual Conference (10-Year Anniversary)

2024 10-Year Anniversary Highlight Reel
YouTubeVimeo

The Legacy of the FMMA: 10 Years in the Making
Jay Kempton, The Kempton Group Administrators & FMMA
YouTubeVimeo

Apostasy and True Leadership: FMMA’s Past and Future
Keith Smith, MD, Surgery Center of Oklahoma & FMMA
YouTube | Vimeo

Then and Now: How the Perfect Plan has Evolved Over the Past 10 Years
Adam Russo, Esq., The Phia Group
YouTubeVimeo

2024 Be The Beacon Awards
Norman Imes, MD, Cori Zavada, JD, Adam Russo, Esq.
YouTube

The Evolution of Price Transparency
Larry Van Horn, Preverity
YouTube

Meeting the Moment
Chris Deacon, JD, VerSan Consulting
YouTube

The Future We Choose: Colonized or Liberated
Dave Chase, Health Rosetta
YouTube

Charting a Free Market Future: Charles Sauer’s Time-Traveling Insights, Charles Sauer, The Market Institute YouTube

Confessions of a Reformed Hospital CEO
Shawn Strash, San Antonio Surgery Center of Excellence
YouTube

Using Free Market Principles to Save Rural Healthcare
Lee Gross, Epiphany Health
YouTube

Partnering for Success: Free Market Principles + Shared Values = Best Outcomes
Bryce Heinbaugh, IEN Risk Management J. Craig Brown, Christian Healthcare Ministries
YouTube

Grassroots and Brush Fires: How Wisconsinites are Taking Back Healthcare
Matt Ohrt, Self Fund Health
YouTube

Free Market Health Plans and School District
Greg Coldeway, Brown & Brown Insurance, Carlos Rios, EdD, San Felipe-Del Rio CISD, Jay Kempton, The Kempton Group Administrators & FMMA
YouTube

The Power of Partnership: Creating Health Plan Transformation
Kelly Fristoe, Financial Partners, Derek Francis, Hospice of Wichita Falls, Jeffrey Swanson, DO, Stratus DPC, Dave Chase, Health Rosetta
YouTube

Big Medicine Is Killing Us All: How Expert Led Relationship Based Care Transforms Diabetes Health
Arti Thangudu, MD, Complete Medicine
YouTube

Behind the Curtain: The Three Customers
Steven Lantier, MD, Surgery Center of Oklahoma
YouTube

Prescribing Change: Medical School Reform to Save American Medicine
Stanley Goldfarb, MD, Do No Harm
YouTube

Forging Your Own Path
Tay Sha Howell, MD, Direct Wound Care and Consulting
YouTube

Navigating the Healthcare Flux Capacitor: Back to the Future of Employer-Centric Solutions
Tim Spooner, PT, Spooner HQ
YouTube

Orthopedic Practices are Leading Consumerism in Health Care
Michael Havig, MD, HealthMe, Jerry Cook, OrthoLive, Brett Miller, MD, HURT!, Moderated by The OrthoForum
YouTube

Medicare Traps, HIPAA Lies, and the Way Back to Health Freedom
Twila Brase, RN, PHN, Citizens’ Council for Health Freedom
YouTube

2023 Annual Conference

2023 Highlight Reel
YouTube | Vimeo

2023 Highlight Reel for Employers
YouTube | Vimeo

Medical Liberty & Patient Autonomy
Jay Kempton, The Kempton Group Administrators & FMMA
YouTube | Vimeo

A Blank Slate: Identifying the Foundational Pillars of What the Perfect Plan Design Should Be
Adam Russo, The Phia Group
YouTube | Vimeo

The Jedi Masters: Strategies to Grow Your DPC Practice
David Cameron, MD, Hint Health, Melinda Cail, MD, Primary Health Partners, Jeff Gold, MD, Gold Direct Care PC
YouTube | Vimeo

Don’t Feed the Beast: The Employer Healthcare Success Formula
Matt Ohrt, Self Fund Health
YouTube | Vimeo

Management and Medicine
Peter Klein, Baylor University
YouTube | Vimeo

2023 Be the Beacon Awards
YouTube | Vimeo

Transforming Messaging for Extraordinary Outcomes
Tim Pollard, Oratium
YouTube | Vimeo

Direct in Texas
Cristin Dickerson, MD, Green Imaging, Sean Kelley, MBA, Texas Medical Management, Harlon Pickett, Eagle Care Health Solutions
YouTube | Vimeo

Innovation in Endocrinology & Diabetes Improves Access, Outcomes and Cost
Arti Thangudu, MD, Complete Medicine
YouTube | Vimeo

DPC Done Right: How DPC and Integrated Health Plans Yield Better Results: Jon Van Der Veer, DO, Exemplar Care, Michael Patton, Excel Health Plans YouTube | Vimeo

Prolonging Life and Increasing Disability-Free Years for our Underserved Population
Shawn Strash, WoundCentrics, Marcus Gitterle, MD WoundCentrics
YouTube | Vimeo

A New Surgical Choice in Indiana
Jeff Williams, WellBridge Surgical, Eric Inman, MD, WellBridge Surgical
YouTube | Vimeo

How to Work for Patients, Not a System
Molly Rutherford, MD, Bluegrass Family Wellness
YouTube | Vimeo

Forging Your Own Path
Allison Edwards, MD, Sesame, Tay Sha Howell, MD, Direct Wound Care and Consulting, Molly Rutherford, MD, Bluegrass Family Wellness
YouTube | Vimeo

Employer Spotlight: Waterford Union High School
Luke Francois, EdD, Waterford Union High School, Adam Berkowitz, Simpara, David Voorhees, True Captive Insurance
YouTube | Vimeo

Develop a Direct Specialty Care “DSC” Program to Grow Revenue, Simplify Operations, and Accommodate Direct Payers & Patients Michael Havig, MD, HealthMe YouTube | Vimeo

History & Hurdles: Where We’ve Been and Where We Need to Go to Bring Transparently Priced Healthcare to All
Allison Edwards, MD, Sesame
YouTube | Vimeo

“I find your lack of faith disturbing.” Darth Vader
Cori Zavada, JD, Fiduciary Risk Management & VezaHealth
YouTube | Vimeo

Catalyzing Community Health Innovation Karen Simonton, CPA, The Ortho Forum, Michael Havig, MD, HealthMe & OrthoFounders, Matt Ohrt, Self Fund Health YouTube | Vimeo

Employer Spotlight: Rebels Bring a New Hope
Allison Robinson, Hutchinson Oil Company/Hutch’s C-Stores, Jay Kempton, The Kempton Group Administrators & FMMA
YouTube | Vimeo

Advancing Medical Liberty: The Role of the Rebel
Keith Smith, MD, Surgery Center of Oklahoma & FMMA
YouTube | Vimeo

Ask Us Anything
Keith Smith, MD, Surgery Center of Oklahoma & FMMA, Jay Kempton, The Kempton Group Administrators & FMMA
YouTube | Vimeo

2022 Annual Conference

2022 Highlight Reel
YouTube | Vimeo

FMMA 2022 Annual Conference Opening Remarks
Chris Habig, Emcee, CEO, Co-founder, Freedom Healthworks, Podcast Host, Healthcare Americana
YouTube | Vimeo

Alternative Nation – Break the Healthcare Mold
Jay Kempton, President, CEO, Kempton Group Administrators, Co-founder, FMMA
YouTubeVimeo

To Free Healthcare Markets, Make Purchasers an Offer That They Can’t Refuse
Brian Klepper, Principal, Worksite Health Advisors
YouTubeVimeo

Direct Primary Care: Evolution & Trends 
Zak Holdsworth, Co-founder, CEO, Hint Health
YouTubeVimeo

3 Pillars of Direct Primary Care/Insurance Plan Integration Success
Roger Moczygemba, MD, MHA, Owner & Physician, Direct Med Clinic, Allison De Paoli, Founder, Altiqe & Host, Raising The Bar
YouTubeVimeo

Free Market Models – NE Ohio Community-owned Health Plan – Bryce Heinbaugh, MBA, CEO, Managing Partner, IEN Risk Advisors, Casey Billington, BSN, RN, CCTC, Concierge Nurse Navigators YouTubeVimeo

Health Plan Strategies Breakouts: Risk Mitigation & Captive Strategies
Jason Dixon, President, Trinity Captive Group, Todd Rogers, The Kempton Group Administrators
YouTubeVimeo

Direct Care Models: Legal Insights
Cori Zavada, JD, Fiduciary Risk Management, VezaHealth, Jay Keese, JD, CEO, Capitol Advocates; Executive Director, DPC Coalition, Chris Deacon, JD, VerSan Consulting (former Assistant Director of Health Benefit Operations and Policy and Planning, State of New Jersey, Adam Habig, President & Co-founder, Freedom Healthworks
YouTubeVimeo

Texas Landscape: Legislative & Direct Care Models to Lead TX Public Sector Health Plan Transformation Greg Coldewey, Brown & Brown, representing San Felipe Del Rio CISD, William Rusteberg, Risk Managers, South Texas Health Cooperative, Cristin Dickerson, MD, Green Imaging YouTubeVimeo

Do You Know Your Value? Seeing the Unseen in Cash Medicine
Jeff Deist, President, CEO, The Mises Institute
YouTubeVimeo

2022 Be the Beacon Awards
YouTubeVimeo

Direct Primary Care Breakouts – Tech & Provider Efforts to Scale Direct (Primary) Care
Beth Holmes, Head of Network Development, Hint Health, Clint Flanagan, MD, Founder & CEO, Nextera Healthcare
YouTubeVimeo

Free Market Models – Engaging Employers in Arizona
Kendrick Johnson, DO, Founder & Medical Director, Ark Family Health, Tim Spooner, PT, President/CEO, Spooner Physical Therapy & Proactive MSD
YouTubeVimeo

Health Plan Strategies Breakouts: Transparency Tools to Drive Consumerism & Health Plan Transformation
Greg Smith, CEO, Coral, Keith Smith, MD, Founder, Atlas Billing, Co-Founder, Medical Director, Surgery Center of Oklahoma, Co-Founder, FMMA, Melissa Nance, PHR, SHRM-CP, Chief Brand Officer, The Kempton Group (moderator)
YouTubeVimeo

Alternative Nation: My Journey through the Looking Glass
Lisa Kennedy Montgomery (Kennedy) Host, Kennedy, Fox Business Network, Libertarian political commentator
YouTubeVimeo

Buyer Dominance in the Medical Exchange
Keith Smith, MD, Co-founder, Medical Director, Surgery Center of Oklahoma, Co-founder, FMMA
YouTubeVimeo

Employer Case Studies – Transparent Pharmacy, Direct Primary Care & Patient Navigation
Steve Boyd, Owner & Co-Founder, Southern Scripts (Moderator), Derek Francis, CFO, Hospice of Wichita Falls, Inc, Taylor Pitlik, HR Specialist, Pitlik & Wick, Inc, Dru Jacobs, President, Adfitech, Inc, Todd Rogers, Executive Director, Business Management, The Kempton Group Administrators (Intro)
YouTubeVimeo

Free Market Models: Changing Healthcare in Indiana and Beyond
Eric Inman, Co-Founder, WellBridge Surgical, Jeff Williams, Co-Founder, WellBridge Surgical, Chris Habig, Co-Founder & CEO, Freedom Healthworks
YouTubeVimeo

Health Plan Strategies – Here to There: Important Things for Employers to Know Before Starting a Healthcare Journey
Matt Ohrt, Consultant, Healthcare Best Practices Group
YouTubeVimeo

Employer Case Studies – Session 2
Steve Boyd, Owner & Co-Founder, Southern Scripts (Moderator), Derek Francis, CFO, Hospice of Wichita Falls, Inc, Taylor Pitlik, HR Specialist, Pitlik & Wick, Inc, Dru Jacobs, President, Adfitech, Inc, Todd Rogers, Executive Director, Business Management, The Kempton Group Administrators (Intro)
YouTubeVimeo

Ask Us Anything – Dr. Keith Smith & Jay Kempton
Keith Smith, MD, Co-founder, Medical Director, Surgery Center of Oklahoma, Co-founder, FMMA, Jay Kempton, President, CEO, Kempton Group Administrators, Co-founder, FMMA
YouTubeVimeo

2021 Annual Conference

The FMMA and our members represent a glitch in the matrix of the crony healthcare system that was not constructed for the benefit of patients, physicians, or employers.

Taking red pill of price transparency between willing buyers and sellers of medical care is waking up many across the country.

Join this transformational and revolutionary movement as we share success stories from physicians, employers, benefit advisors, and entrepeneurs who have walked through the door to the freedom outside.

Our 2021 keynote speaker will be Steve Forbes, who has been long-term champion of free enterprise. Mr. Forbes has been a vocal opponent to the Affordable Care Act and has featured FMMA co-founder, Dr. Keith Smith on his podcast.

Other speakers and sessions will highlight the growing movement of large health systems toward transparency, innovations in direct care and direct contracting, as well as major employer success stories. This is the conference you do not want to miss.

As Morpheus says in The Matrix:

“You have to understand, most people are not ready to be unplugged, and many of them are so inured, so hopelessly dependent on the system, that they will try to protect it.”

2021 Highlight Reel
YouTube

Are You Ready for the Red Pill? Jay Kempton, The Kempton Group Administrators & Founder, Free Market Medical Associate YouTube
Matrix of Healthcare Regulation vs. Entrepreneurship Per Bylund, PhD, Assistant Professor of Entrepreneurship, Oklahoma State University, Cristin Dickerson, M.D., CEO, Managing Member, Green Imaging YouTube | PDF1 | PDF2

Maternity or Emergency Care Can’t Be Bundled, Right? Another Red Pill for You!
Keith Smith, M.D., Medical Director, Surgery Center of Oklahoma, Founder, Free Market Medical Association, Christion G. Rice, MD, MBA, FAAEM, Managing Partner, Oklahoma ER & Hospital, Kylie M. Mayes, Chief Financial Officer, Atlas Billing Company, LLC.
YouTube | PDF1 | PDF2

The Red Pill of Employer Health Plans Carl C. Schuessler, Jr. DHP, DIA, GBDS, Co-Founder and Managing Principal, Mitigate Partners, Cristy Gupton, Founder & President, Custom Benefits Solution, a Mitigate Partners firm, Glenn Price, MBA, CFO, The Gasparilla Inn & Club, Liz Schrock, CEBS, Benefits Champion, The Gasparilla Inn & Club YouTube
Keynote Luncheon: How to save—and advance!—free markets from the Washington politicians and special interests Steve Forbes, Chairman & Editor-in-Chief, Forbes Media YouTube
Engaging Company CEO’s To Drive Transformational Change in Healthcare Tony Dale, Founder & Chairman, Sedera, Elaine Parker, President, Job Creators Network Foundation & Chief Communications Officer, Job Creators Network YouTube | PDF
Aisles Not Island. How Online Shopping Will Reform Healthcare David Goldhill, Founder & CEO, Sesame and the Sesame Story YouTube
Business Executive Panel Discussion: Best Practices to Unleash the Free Market in Healthcare Christopher Habig, Co-Founder & CEO, Freedom Healthworks (Moderator), Mark Burt, Director, Finance at Gable & Gotwals, Matt Ohrt, Vice President, HR and Medical Services, Merrill Steel YouTube | PDF
Legislative Update David Balat, Director of Right on Healthcare Initiative, Texas Public Policy Foundation, Jonathan Small, C.P.A., President, Oklahoma Council of Public Affairs YouTube | PDF
Employer Case Studies Sunny Nadolsky, Founder & CEO, MediBookr, Todd Rogers, Executive Director, Business Development, The Kempton Group, Kelsey Reneau, HR Director, Chaparral Energy YouTube | PDF1 | PDF2
Direct Care Innovation and Entrepreneurship Adam Wheeler, Founder, Big Tree Medical, Adam Habig, Co-Founder & President, Freedom Healthworks, Lee S. Gross, M.D., President, Docs 4 Patient Care Foundation YouTube | PDF1 | PDF2 | PDF3
“Ask Us Anything” Keith Smith, M.D., Medical Director, Surgery Center of Oklahoma, Founder, Free Market Medical Association, Jay Kempton, Owner, The Kempton Group Administrators & Founder, Free Market Medical Association YouTube
Closing Remarks Keith Smith, M.D., Medical Director, Surgery Center of Oklahoma, Founder, Free Market Medical Association YouTube

2020 Annual Conference

Healthcare Entrepreneurship & the Surgery Center of Oklahoma
Dr. Keith Smith
YouTube

Entrepreneurship & Scaling Direct Primary Care
Dr. Kyle Rickner
YouTube

Entreprenuers Answer Questions About Restoring the Free Market in Medical Care
Dr. Keith Smith & Dr. Tony Dale
YouTube

Entrepreneur & Founder of Sedera Health
Dr. Tony Dale
YouTube

Founders Panel Ask Us Anything
Dr. Keith Smith & Jay Kempton
YouTube

Opening Remarks
James Dunavant
 YouTube

The Entrepreneurial Journey: How Entrepreneurship Can Save Healthcare
Peter Klein & Hunter Hastings
YouTube

Revolutionary Entrepreneurship of Self-funded Employer Plans
Brady Bizarro, Esq.
YouTube

COVID Response & Public Policy Roundtable
David Balat
YouTube

Primary Architect 2019 Executive Order on Healthcare
Larry Van Horn, PhD.
YouTube

Big Ideas: Removing Roadblocks Between Buyers & Sellers of Healthcare
John Harvey
YouTube

Q & A
Dr. Keith Smith & Panel
YouTube

Q & A
Dr. Keith Smith & David Balat
YouTube

2019 Annual Conference

Since 2014, the mission of the FMMA has transformed from Education to Insurrection. Our mission is to rouse and provoke those suffering because of the broken system and motivate them to fight back.

The 2019 Conference speakers motivated, energized, influenced, and empowered attendees to eliminate the option of retreat, reject the status quo, and emancipate themselves from the deteriorating ship.

Opening Remarks
Keith Smith, M.D.
YouTube

Theory & History Agree
Bob Murphy
YouTube | PDF

Healthcare Stole the American Dream, Here’s How to Take it Back
David Contorno
YouTube

Incorporating the Free Market into your Employee Benefits
Adam Russo
PDF

Free Market Medical Care and the State
Ron Paul, M.D.
YouTube

Restoring the American Dream
David Contorno
PDF

Innovative Options for 2019 Adam Russo, Esq. YouTube

Profit Motives in Healthcare
Charles Sauer
YouTube

Founders Panel Burn the Ships! 
Dr. Keith Smith & Jay Kempton
YouTube

Closing Remarks
Jay Kempton
YouTube

Bundled Payment Methods in Healthcare: Past, Present, and Future
Richard Kube, M.D. & William Grant, M.D.
PDF

2017 Annual Conference

DPC Workshop 
Dr. Corba, Dr. Gross, Dr. Nelson
YouTube

Opening Remarks Jay Kempton Slides | Video | PDF

Creating a Free Market Healthcare System: Transparent Pricing + Quality = Value
Sean Kelley & Dr. Patrick Kelley
Slides | Video | PDF

Self-Funding, Free Markets, & More
Tim Callender
Slides | Video | PDF

Lunch with Lee Legislative Update
Dr. Lee Gross
Slides | Video | PDF

Healthshare Ministries & The Free Market
Tom Yakopin
Slides | Video | PDF

Think Like a Plastic Surgeon Dr. Jonathan Kaplan Slides | Video | PDF

From Russia with Love
Yuri Maltsev
Slides | Video | PDF

Myth vs. Fact
Jay Kempton & Dr. Keith Smith
Slides | Video | PDF

Self-Funded Employers and the Free Market
Mike Remeika
Slides | Video | PDF

Free Market Friendly TPA
Todd Archer
Slides | Video | PDF

Closing Remarks
Dr. Keith Smith
Slides | Video | PDF

Local Chapter Workshop
Slides | Video | PDF

2016 Annual Conference

Opening Remarks – Why We are Here; The Pillars of the Free Market Jay Kempton YouTube
The Path of the ACA and EMTALA as. Weapon against the Free Market Doug McGruff YouTube

Confessions of a Claims Negotiator
Jason Davis
YouTube

Converting to Cash
Chris Main & Nick Pandelidis
YouTube

How to Change the Media Debate on Healthcare
Kevin Price
YouTube

How to Vote in November
Jeff Deist
YouTube

Stop Loss & the Free Market
Mike Remeika
YouTube 

Pharmacy Benefit Managers and Market Transparency
Chad Schmidt
YouTube

Legislative Update
Jonathan Small
YouTube

Closing Remarks
Keith Smith
YouTube

2015 Annual Conference

FMMA 2015 Highlight Reel
YouTube

Opening Remarks: How a Free Market Approach Had Better Outcomes and Faster Access to Surgical Care
Dr. Keith Smith
YouTube

The Future of Pricing: Demand, Supply, and the Services to Get There
Dante Panella & Al Scalzo
YouTube

Why are the Prices So Low?
Jack Brown & Dr. Josh Umbehr
YouTube

Samaritan Ministries, How to Transform Healthcare
James Lansberry
YouTube

ACA & How it Affects Self-funded Health Plans & Free Market Providers
Maria Robles Meyers
YouTube

The Hurdles of Starting Up & How to Overcome Them
Dr. Bill Grant, Dr. Sheriff Khattab, & Ari Tulla
YouTube

Necessary Pillars to Expand the Free Market
Jay Kempton
YouTube

What Insurance Means & What is Negotiable
Adam Russo
YouTube

The Market – The Who, Why, and Where
Tom Kelly
YouTube

Policy Update
Jonathan Small
YouTube

The Free Market: Now, Next Year, and in Five Years
Michael O’Neil
YouTube

Closing Remarks: Free Market Healthcare
Dr. Keith Smith
YouTube

2014 Annual Conference

Opening Remarks
Jay Kempton
Youtube

Why the Free Market Boom
Jeffrey Rice, M.D.
YouTube

Direct Pay and Healthcare Leadership
Atlas MD
YouTube

Free Market Users: Problems/Benefits/Wants
Samaritan Ministries
YouTube

Legal Green Lights and Red Lights
Cori Cook
YouTube

Why I Posted My Prices
Dr. S. Khattab
YouTube

Within Your Grasp: The Perfect Self-Funded Plan
Adam Russo
YouTube

How the Market Works
Jay Kempton, Jim MIllaway, Keith Smith, M.D.
YouTube

MediBid and Changing the Way We Buy Healthcare
Ralph Weber
YouTube

How a Direct Care Revolution Can Save the Future of Healthcare in America Lee Gross, M.D.
YouTube

Closing Remarks
Charles Sauer
YouTube