Our Founders

J. Wayne Kempton

J. “Jay” Wayne Kempton, Jr. – Founder

In 1992, Joseph “Jay” Kempton started his journey with The Kempton Group, which was founded in 1969 by his father, Wayne Kempton. Mr. Kempton became the President and CEO in 2003 and has diligently worked with Oklahoma employers to ensure their employee benefits fit the needs of our community. In 2011, Mr. Kempton became aware of the free market medical movement in Oklahoma and what it could mean for healthcare in his community. Based on a true belief in transparency, and a genuine desire to change how employers and participants view and purchase healthcare, Mr. Kempton started the Kempton Premier Provider™ program. By partnering with free market minded providers in Oklahoma, Texas, and surrounding states, Mr. Kempton has helped his self-funded clients save millions of dollars in just a few years. Because of this program, now Mr. Kempton is asked to speak to other TPAs, providers, and employers all over the country about how to partner with free market providers to improve employee benefits and lower employer claims.

Mr. Kempton is one of the founding members of the Free Market Medical Association, a board member of the Society of Professional Benefit Administrators, and a member of the Health Care Administrators Association. Mr. Kempton has a Bachelor of Science degree in Business Administration from Oklahoma State University and is Life, Health, AD&D, and Property and Casualty Insurance licensed in multiple states.

G. Keith Smith, M.D.

G. Keith Smith, M.D. – Founder

Dr. G. Keith Smith is a board certified anesthesiologist in private practice since 1990. In 1997, he co founded The Surgery Center of Oklahoma, an outpatient surgery center in Oklahoma City. SCO is owned by over 50 of the top physicians and surgeons in central Oklahoma. Dr. Smith serves as the medical director, CEO and managing partner while maintaining an active anesthesia practice.

In 2009, Dr. Smith launched a website that displays SCO’s all-inclusive pricing for various surgical procedures. This move garnered national, and even international, attention. Not only do many uninsured or underinsured American patients take advantage of this cash pricing, but many Canadians have traveled to The Surgery Center to receive care. Recently, the focus has expanded to working with self-funded employers to offer high value care to their employees. Increasingly, self-funded health plans are taking advantage of Dr. Smith’s pricing model resulting in significant savings to their employee health plans.

The free market focus of the Surgery Center, the innovator of this free market model in the U.S., has gained the endorsement of policymakers and legislators. Dr. Smith hopes as many facilities as possible will adopt a transparent pricing model, a move he believes will lower costs for all and improve quality of care. Dr. Smith is the co-founder of the Free Market Medical Association. The association provides a platform where buyers, both individuals and employers, who are seeking high quality, affordable healthcare can find free market minded sellers, both physicians and facilities.

Additionally, Dr. Smith has made appearances on the John Stossel Show, CNBC, Huffington Post, The O’Reilly Factor, Capital Account with Lauren Lyster, and the Ron Paul Channel. He has also been featured by Reason Magazine’s TV division, and NBC affiliate, KFOR. The New York Times, ABC news, Forbes, and many others have written articles featuring Dr. Smith’s revolutionary approach to the pricing of health care and uncompromising free market principles.

Our Staff


A college athlete turned business professional, LynAnn has more than 25 years of progressive business experience in industries ranging from self funded benefits administration to higher education to a Fortune 100 company where she’s held positions in marketing, sales, operations, and general management. In her leadership role with FMMA, LynAnn will provide strategic oversight of association membership and marketing, including the planning, promotion and production of its annual conference and support in various FMMA chapter events. LynAnn is also founder and managing executive of Kynexions, a boutique firm focused on impact events, specialized communications and growth strategy for mission-aligned organizations that adhere to free market principles. Ms. Henderson’s commitments to the industry and her community has earned her recognition as “Volunteer of the Year” for Health Care Administrator’s Association (HCAA), Magic City Magazine’s “Most Inspiring People,” and Billings’ YWCA Salute to Women award.

G. Keith Smith, M.D.

Kelly Kempton

Administration & Member Support

Kelly Kempton serves as FMMA member support and relationship builder, along with coordinating local chapters. Ms. Kempton is a graduate of Oklahoma State University with a BS in Speech Communication Consultancy. Ms. Kempton has experience in project management, networking, communications, and community involvement. Ms. Kempton has been extensively involved in the free market healthcare movement in Oklahoma since 2011.



Dani lends her vast experience in program and content development in her marketing role with FMMA. She is an accomplished writer, educator and performance coach having spent nearly ten years as an English teacher, volleyball and basketball coach at the secondary level. Dani joins FMMA team through her work with Kynexions where she serves as curriculum designer, speaker liaison and a virtual events producer. Ms. Henderson is a graduate of Rocky Mountain College in Billings, Montana where she lives with her son Braden and partner Drew.



Viktoryia brings nearly thirty years experience in operations, quality assurance and process improvements to her operations focus for the FMMA. Ms. Fosjord joined FMMA through her work with Kynexions, a boutique communications firm focused on impact events and organizational growth. Viktoryia is an engineering graduate of Montana State University and held a distinguished role as Malcolm Baldridge Examiner. Viktoryia is an avid gardener and volunteer for various community non profits in Yellowstone County where she makes her home in Billings, Montana.

Willing Buyer

Consumers/Patients who make healthcare purchasing decisions based on Cost + Quality.

Willing Seller

Sellers of healthcare goods & services who believe in providing up-front, bundled, cost efficient, high quality care.

Optional Value-Based Vendor

Businesses who provide assistance to buyers & sellers of healthcare goods & services while abiding by the Pillars of the Free Market.