FMMA 2022 Annual Conference

 May 12-14, Omni Fort Worth Hotel, Fort Worth, Texas

Join us May 12-14 for THE event dedicated to Direct Care strategies and adopting free market principles in healthcare. You’ll share 3 days of insights, networking, and entertainment with a dedicated group of clinicians, business leaders, and solutions firms working to increase transparency, affordability, and access in healthcare.

Attending the Conference

All clinicians, employers, benefits advisors, and solutions firms that support free-market principles and wish to advance direct care models are invited to attend the 2022 FMMA Annual Conference. Pricing discounts are extended to members, but you do not need to join FMMA to attend.

How to register for the 2022 Annual Conference: 
Current FMMA Member Registration:
Login to your account. Click Events. Sign up for the 2022 FMMA Annual Conference at the lowest member rate. During the registration process, you can add other attendees at your member rate.

New Member Registration:
Click “Join FMMA” (the button below). Register with personal/company contact information. Select membership level. Complete registration. Click “Events” (top menu bar). You’ll see the 2022 Annual Conference as an option. Join at the lowest member rate. During the registration process, you can add other attendees at your member rate.

Non-Member Registration:
Click “Register” (top menu bar). Click Events (top menu) before you enter contact info. Select ticket.

For registration assistance, email:


G. Keith Smith, MD

Internationally recognized free market entrepreneur and anesthesiologist, Surgery Center of Oklahoma, featured by The New York Times, ABC news, Forbes, CNBC, John Stossel Show, Huffington Post and other national publications.

Lisa Kennedy Montgomery – (Kennedy)

American political commentator, radio personality, author, and former MTV VJ. FOX Business Network (FBN) contributor, host of “Kennedy”, former correspondent for MTV News covering the Grammys and Video Music Awards, and author of “The Kennedy Chronicles: The Golden Age of MTV Through Rose-Colored Glasses” and “Hey Ladies! Tales and Tips for Curious Girls.”


J. Wayne Kempton

Free market pioneer, Founder & President/CEO of The Kempton Group Administrators, a nationally-recognized Third Party Administrator for self funded benefits; former Board member, Society of Professional Benefits Administrators; Co-founder, FMMA.


Matt Ohrt, MA, PhD
Consultant, Healthcare Best Practices Group

Cori Zavada, JD
Fiduciary Risk Management & VezaHealth

Jay Keese, JD
Capitol Advocates

Bryce Heinbaugh, MBA
IEN Risk Management Consultants

Melissa Nance
The Kempton Group

Cristin Dickerson, M.D.
Green Imaging

Beth Holmes
Hint Health

Clint Flanagan, MD
Nextera Healthcare

Jason Dixon
Trinity Captive Group

Kendrick Johnson, DO
Ark Family Health

Adam Habig
Freedom Healthworks

Christopher Habig
Freedom Healthworks

Casey Billington, RN, BSN, CCTC
Concierge Nurse Navigators

Eric Inman, MD
WellBridge Surgical
Tim Spooner, PT
Spooner Physical Therapy & Proactive MSD
David Voorhees
True Captive Insurance
Jeff Williams
WellBridge Surgical
Greg Coldewey
Brown & Brown Insurance
Rachel Means
Employee Benefits Consulting
Allison De Paoli
Altiqe / Raising The Bar
Roger Moczygemba, MD, MHA
Direct Med Clinic

Greg Smith
Coral, LLC

Jeff Deist
Mises Institute

Program Schedule

(Download Printable Schedule)


1:00pm – 4:00pm Registration & Sponsor Booth Set Up
FMMA Attendees & Sponsors
3:00pm – 4:30pm

FMMA Chapter Leader Advisory Meeting

  • Jay Kempton, The Kempton Group Administrators, FMMA
  • Keith Smith, MD, Surgery Center of Oklahoma, FMMA
5:00pm – 7:00pm Opening Reception at Reata
Reata Restaurant – 310 Houston St
Meet your FMMA friends at this ranch-themed upscale hot spot that has Southwestern fare & a rooftop bar with amazing views of Fort Worth



7:00am – 8:00am Registration & Breakfast with Sponsors
FMMA Attendees & Sponsors
8:00am – 4:00pm Media Studio open
8:00am – 8:10am

FMMA 2022 Annual Conference Opening Remarks

  • Chris Habig, Emcee, CEO, Co-founder, Freedom Healthworks, Podcast Host, Healthcare Americana
8:10am – 8:20am

Alternative Nation – Break the Healthcare Mold

  • Jay Kempton, President, CEO, Kempton Group Administrators, Co-founder, FMMA
8:20am – 8:50am

To Free Healthcare Markets, Make Purchasers an Offer That They Can’t Refuse

  • Brian Klepper, Principal, Worksite Health Advisors
8:50am – 9:20am

Direct Primary Care: Evolution & Trends

  • Zak Holdsworth, Co-founder, CEO, Hint Health
9:20am – 9:25am Sponsor Spotlight: Eagle Care
9:25am – 9:30am Sponsor Spotlight: Patient Physician Cooperatives
9:30am – 9:45am Networking Break
9:45am – 10:30am

Breakout Session: 3 Pillars of Direct Primary Care/Insurance Plan Integration Success

  • Roger Moczygemba, MD, MHA, Owner & Physician, Direct Med Clinic
  • Allison De Paoli, Founder, Altiqe & Host, Raising The Bar
9:45am – 10:30am

Breakout Session: Free Market Models – NE Ohio Community-owned Health Plan

  • Bryce Heinbaugh, MBA, CEO, Managing Partner, IEN Risk Advisors
  • Casey Billington, BSN, RN, CCTC, Concierge Nurse Navigators
9:45am – 10:30am

Health Plan Strategies Breakouts: Risk Mitigation & Captive Strategies

  • Jason Dixon, President, Trinity Captive Group
  • David Voorhees, True Captive Insurance
10:30am – 10:45am Networking Break
10:50am – 11:35am

Direct Care Models: Legal Insights

  • Cori Zavada, JD, Fiduciary Risk Management, VezaHealth
  • Jay Keese, JD, CEO, Capitol Advocates; Executive Director, DPC Coalition
  • Chris Deacon, JD, VerSan Consulting (former Assistant Director of Health Benefit Operations and Policy and Planning, State of New Jersey
  • Adam Habig, President & Co-founder, Freedom Healthworks
11:35am – 12:05pm

Texas Landscape: Legislative & Direct Care Models to Lead TX Public Sector Health Plan Transformation

  • Greg Coldewey, Brown & Brown, representing San Felipe Del Rio CISD
  • William Rusteberg, Risk Managers, South Texas Health Cooperative
  • Cristin Dickerson, MD, Green Imaging
12:05pm – 1:10pm Lunch
12:20pm – 12:50pm

Keynote Luncheon: Do You Know Your Value? Seeing the Unseen in Cash Medicine

  • Jeff Deist, President, CEO, The Mises Institute
12:50pm – 1:00pm 2022 Be the Beacon Awards
1:00pm – 1:10pm Break
1:10pm – 1:15pm

Morning Recap & Afternoon Program Intro

  • Chris Habig, Emcee, CEO, Co-founder, Freedom Healthworks, Podcast Host, Healthcare Americana
1:15pm – 1:45pm

The Profit Motive: What Drives the Things We Do

  • Charles Sauer, Founder & President, The Market Institute
1:15pm – 1:45pm Quick Break: Move to Breakout Rooms
1:55pm – 2:40pm

Direct Primary Care Breakouts – Tech & Provider Efforts to Scale Direct (Primary) Care

  • Beth Holmes, Head of Network Development, Hint Health
  • Clint Flanagan, MD, Founder & CEO, Nextera Healthcare
1:55pm – 2:40pm

Free Market Models – Engaging Employers in Arizona

  • Kendrick Johnson, DO, Founder & Medical Director, Ark Family Health
  • Tim Spooner, PT, President/CEO, Spooner Physical Therapy & Proactive MSD
1:55pm – 2:40pm

Health Plan Strategies Breakouts: Transparency Tools to Drive Consumerism & Health Plan Transformation

  • Greg Smith, CEO, Coral
  • Keith Smith, MD, Founder, Atlas Billing, Co-Founder, Medical Director, Surgery Center of Oklahoma, Co-Founder, FMMA
  • Melissa Nance, PHR, SHRM-CP, Chief Brand Officer, The Kempton Group (moderator)
2:40pm – 3:00pm Networking Break
3:00pm – 4:00pm

Alternative Nation: My Journey through the Looking Glass

  • Lisa Kennedy Montgomery (Kennedy), Host, Kennedy, Fox Business Network, Libertarian political commentator
4:00pm – 6:00pm Cocktails & Conversations – Meet the Speakers, Sponsors & growing free market ecosystem


8:00am – 8:30am Breakfast with Sponsors
FMMA Attendees & Sponsors
8:30am – 8:35am Day Two Opening Remarks

  • Chris Habig, Emcee, CEO, Co-founder, Freedom Healthworks, Podcast Host, Healthcare Americana
8:35am – 8:40am Sponsor Spotlight: Affordable Sleep Center
8:40am – 8:45am Sponsor Spotlight: TPAC
8:45am – 9:15am Buyer Dominance in the Medical Exchange

  • Keith Smith, MD, Co-founder, Medical Director, Surgery Center of Oklahoma, Co-founder, FMMA
9:15am – 9:20am Sponsor Spotlight: Savvos Health
9:20am – 9:30am Quick Break: Move to Breakout Rooms
9:30am – 10:15am Breakout Session: Employer Case Studies – Transparent Pharmacy, Direct Primary Care & Patient Navigation

  • Steve Boyd, Owner & Co-Founder, Southern Scripts (Moderator)
  • Derek Francis, CFO, Hospice of Wichita Falls, Inc
  • Taylor Pitlik, HR Specialist, Pitlik & Wick, Inc
  • Dru Jacobs, President, Adfitech, Inc
  • Todd Rogers, Executive Director, Business Management, The Kempton Group Administrators (Intro)
9:30am – 10:15am Breakout Session: Free Market Models: Changing Healthcare in Indiana and Beyond

  • Eric Inman, Co-Founder, WellBridge Surgical
  • Jeff Williams, Co-Founder, WellBridge Surgical
  • Chris Habig, Co-Founder & CEO, Freedom Healthworks
9:30am – 10:15am Breakout Session: Health Plan Strategies – Here to There: Important Things for Employers to Know Before Starting a Healthcare Journey

  • Matt Ohrt, Consultant, Healthcare Best Practices Group
10:15am – 10:30am Break – move to Fort Worth Ballroom
10:30am – 11:00am The Future of Healthcare

  • Rachel Means, CEO, Employee Benefits Consulting
11:00am – 11:30am Ask Us Anything – Dr. Keith Smith & Jay Kempton

  • Keith Smith, MD, Co-founder, Medical Director, Surgery Center of Oklahoma, Co-founder, FMMA
  • Jay Kempton, President, CEO, Kempton Group Administrators, Co-founder, FMMA


Omni Fort Worth Hotel

1300 Houston St, Fort Worth, TX 76102
Booking Site
Phone: (817) 535-6664

If calling, mention that you are attending the 2022 FMMA Annual Conference to receive a special rate.

2022 Sponsors

Interested in reaching dedicated free market medicine advocates and key business decision makers? Consider sponsoring the FMMA 2022 Annual Conference. Click the buttons below to learn more about Sponsorship Opportunities & get started.






  • Granite Peak Analytics
  • Hint Health
  • Boon Chapman
  • Moses Lake Professional Pharmacy
  • OK ER & Hospital
  • The Phia Group
  • Solarte Health
  • Healthcheck Screening/Advanced Surgery of Bellaire
  • Vasolabs

Activity & Resource Sponsors

  • True Captive
  • IEN Risk Management Consultants

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