Conference Videos
2024 ANNUAL CONFERENCE (10-Year Anniversary)
- 2024 10-Year Anniversary Highlight Reel YouTube Vimeo
- The Legacy of the FMMA: 10Years in the Making, Jay Kempton, The Kempton Group Administrators & FMMA YouTube Vimeo
- Apostasy and True Leadership: FMMA’s Past and Future, Keith Smith, MD, Surgery Center of Oklahoma & FMMA YouTube Vimeo
- Then and Now: How the Perfect Plan has Evolved Over the Past 10 Years, Adam Russo, Esq., The Phia Group YouTube Vimeo
- 2024 Be The Beacon Awards, Norman Imes, MD, Cori Zavada, JD, Adam Russo, Esq., YouTube
- The Evolution of Price Transparency, Larry Van Horn, Preverity YouTube
- Meeting the Moment, Chris Deacon, JD, VerSan Consulting YouTube
- The Future We Choose: Colonized or Liberated, Dave Chase, Health Rosetta YouTube
- Charting a Free Market Future: Charles Sauer’s Time-Traveling Insights, Charles Sauer, The Market Institute YouTube
- Confessions of a Reformed Hospital CEO, Shawn Strash, San Antonio Surgery Center of Excellence YouTube
- Using Free Market Principles to Save Rural Healthcare, Lee Gross, Epiphany Health YouTube
- Partnering for Success: Free Market Principles + Shared Values = Best Outcomes, Bryce Heinbaugh, IEN Risk Management J. Craig Brown, Christian Healthcare Ministries YouTube
- Grassroots and Brush Fires: How Wisconsinites are Taking Back Healthcare, Matt Ohrt, Self Fund Health YouTube
- Free Market Health Plans and School Districts, Greg Coldeway, Brown & Brown Insurance, Carlos Rios, EdD, San Felipe-Del Rio CISD, Jay Kempton, The Kempton Group Administrators & FMMA YouTube
- The Power of Partnership: Creating Health Plan Transformation, Kelly Fristoe, Financial Partners, Derek Francis, Hospice of Wichita Falls, Jeffrey Swanson, DO, Stratus DPC, Dave Chase, Health Rosetta YouTube
- Big Medicine Is Killing Us All: How Expert Led Relationship Based Care Transforms Diabetes Health, Arti Thangudu, MD, Complete Medicine YouTube
- Behind the Curtain: The Three Customers, Steven Lantier, MD, Surgery Center of Oklahoma YouTube
- Prescribing Change: Medical School Reform to Save American Medicine Stanley Goldfarb, MD, Do No Harm YouTube
- Forging Your Own Path, Tay Sha Howell, MD, Direct Wound Care and Consulting YouTube
- Navigating the Healthcare Flux Capacitor: Back to the Future of Employer-Centric Solutions, Tim Spooner, PT, Spooner HQ YouTube
- Orthopedic Practices are Leading Consumerism in Health Care, Michael Havig, MD, HealthMe,Jerry Cook, OrthoLive, Brett Miller, MD, HURT!, Moderated by The OrthoForum YouTube
- Medicare Traps, HIPAA Lies, and the Way Back to Health Freedom, Twila Brase, RN, PHN, Citizens’ Council for Health Freedom YouTube
2023 ANNUAL CONFERENCE
- 2023 Highlight Reel YouTube Vimeo
- 2023 Highlight Reel for Employers YouTube Vimeo
- Medical Liberty & Patient Autonomy : Jay Kempton, The Kempton Group Administrators & FMMA YouTube Vimeo
- A Blank Slate: Identifying the Foundational Pillars of What the Perfect Plan Design Should Be : Adam Russo, The Phia Group YouTube Vimeo
- The Jedi Masters: Strategies to Grow Your DPC Practice : David Cameron, MD, Hint Health, Melinda Cail, MD, Primary Health Partners, Jeff Gold, MD, Gold Direct Care PC YouTube Vimeo
- Don’t Feed the Beast: The Employer Healthcare Success Formula : Matt Ohrt, Self Fund Health YouTube Vimeo
- Management and Medicine : Peter Klein, Baylor University YouTube Vimeo
- 2023 Be the Beacon Awards YouTube Vimeo
- Transforming Messaging for Extraordinary Outcomes : Tim Pollard, Oratium YouTube Vimeo
- Direct in Texas : Cristin Dickerson, MD, Green Imaging, Sean Kelley, MBA, Texas Medical Management, Harlon Pickett, Eagle Care Health Solutions YouTube Vimeo
- Innovation in Endocrinology & Diabetes Improves Access, Outcomes and Cost : Arti Thangudu, MD, Complete Medicine YouTube Vimeo
- DPC Done Right: How DPC and Integrated Health Plans Yield Better Results : Jon Van Der Veer, DO, Exemplar Care, Michael Patton, Excel Health Plans YouTube Vimeo
- A New Surgical Choice in Indiana : Jeff Williams, WellBridge Surgical, Eric Inman, MD, WellBridge Surgical YouTube Vimeo
- Prolonging Life and Increasing Disability-Free Years for our Underserved Population : Shawn Strash, WoundCentrics, Marcus Gitterle, MD WoundCentrics YouTube Vimeo
- How to Work for Patients, Not a System : Molly Rutherford, MD, Bluegrass Family Wellness YouTube Vimeo
- Forging Your Own Path : Allison Edwards, MD, Sesame, Tay Sha Howell, MD, Direct Wound Care and Consulting, Molly Rutherford, MD, Bluegrass Family Wellness YouTube Vimeo
- Employer Spotlight: Waterford Union High School : Luke Francois, EdD, Waterford Union High School, Adam Berkowitz, Simpara, David Voorhees, True Captive Insurance YouTube Vimeo
- Develop a Direct Specialty Care “DSC” Program to Grow Revenue, Simplify Operations, and Accommodate Direct Payers & Patients : Michael Havig, MD, HealthMe YouTube Vimeo
- History & Hurdles: Where We’ve Been and Where We Need to Go to Bring Transparently Priced Healthcare to All : Allison Edwards, MD, Sesame YouTube Vimeo
- “I find your lack of faith disturbing.” Darth Vader : Cori Zavada, JD, Fiduciary Risk Management & VezaHealth YouTube Vimeo
- Catalyzing Community Health Innovation : Karen Simonton, CPA, The Ortho Forum, Michael Havig, MD, HealthMe & OrthoFounders, Matt Ohrt, Self Fund Health YouTube Vimeo
- Employer Spotlight: Rebels Bring a New Hope : Allison Robinson, Hutchinson Oil Company/Hutch’s C-Stores, Jay Kempton, The Kempton Group Administrators & FMMA YouTube Vimeo
- Advancing Medical Liberty: The Role of the Rebel: Keith Smith, MD, Surgery Center of Oklahoma & FMMA YouTube Vimeo
- Ask Us Anything : Keith Smith, MD, Surgery Center of Oklahoma & FMMA, Jay Kempton, The Kempton Group Administrators & FMMA YouTube Vimeo
2022 ANNUAL CONFERENCE
- 2022 Highlight Reel YouTube Vimeo
- FMMA 2022 Annual Conference Opening Remarks – Chris Habig, Emcee, CEO, Co-founder, Freedom Healthworks, Podcast Host, Healthcare Americana YouTube Vimeo
- Alternative Nation – Break the Healthcare Mold – Jay Kempton, President, CEO, Kempton Group Administrators, Co-founder, FMMA YouTube Vimeo
- To Free Healthcare Markets, Make Purchasers an Offer That They Can’t Refuse – Brian Klepper, Principal, Worksite Health Advisors YouTube Vimeo
- Direct Primary Care: Evolution & Trends – Zak Holdsworth, Co-founder, CEO, Hint Health YouTube Vimeo
- 3 Pillars of Direct Primary Care/Insurance Plan Integration Success – Roger Moczygemba, MD, MHA, Owner & Physician, Direct Med Clinic, Allison De Paoli, Founder, Altiqe & Host, Raising The Bar YouTube Vimeo
- Free Market Models – NE Ohio Community-owned Health Plan – Bryce Heinbaugh, MBA, CEO, Managing Partner, IEN Risk Advisors, Casey Billington, BSN, RN, CCTC, Concierge Nurse Navigators YouTube Vimeo
- Health Plan Strategies Breakouts: Risk Mitigation & Captive Strategies – Jason Dixon, President, Trinity Captive Group, Todd Rogers, The Kempton Group Administrators, YouTube Vimeo
- Direct Care Models: Legal Insights – Cori Zavada, JD, Fiduciary Risk Management, VezaHealth, Jay Keese, JD, CEO, Capitol Advocates; Executive Director, DPC Coalition, Chris Deacon, JD, VerSan Consulting (former Assistant Director of Health Benefit Operations and Policy and Planning, State of New Jersey, Adam Habig, President & Co-founder, Freedom Healthworks YouTube Vimeo
- Texas Landscape: Legislative & Direct Care Models to Lead TX Public Sector Health Plan Transformation – Greg Coldewey, Brown & Brown, representing San Felipe Del Rio CISD, William Rusteberg, Risk Managers, South Texas Health Cooperative, Cristin Dickerson, MD, Green Imaging YouTube Vimeo
- Do You Know Your Value? Seeing the Unseen in Cash Medicine – Jeff Deist, President, CEO, The Mises Institute YouTube Vimeo
- 2022 Be the Beacon Awards YouTube Vimeo
- Direct Primary Care Breakouts – Tech & Provider Efforts to Scale Direct (Primary) Care – Beth Holmes, Head of Network Development, Hint Health, Clint Flanagan, MD, Founder & CEO, Nextera Healthcare YouTube Vimeo
- Free Market Models – Engaging Employers in Arizona – Kendrick Johnson, DO, Founder & Medical Director, Ark Family Health, Tim Spooner, PT, President/CEO, Spooner Physical Therapy & Proactive MSD YouTube Vimeo
- Health Plan Strategies Breakouts: Transparency Tools to Drive Consumerism & Health Plan Transformation – Greg Smith, CEO, Coral, Keith Smith, MD, Founder, Atlas Billing, Co-Founder, Medical Director, Surgery Center of Oklahoma, Co-Founder, FMMA, Melissa Nance, PHR, SHRM-CP, Chief Brand Officer, The Kempton Group (moderator) YouTube Vimeo
- Alternative Nation: My Journey through the Looking Glass – Lisa Kennedy Montgomery (Kennedy), Host, Kennedy, Fox Business Network, Libertarian political commentator YouTube Vimeo
- Buyer Dominance in the Medical Exchange – Keith Smith, MD, Co-founder, Medical Director, Surgery Center of Oklahoma, Co-founder, FMMA YouTube Vimeo
- Employer Case Studies – Transparent Pharmacy, Direct Primary Care & Patient Navigation – Steve Boyd, Owner & Co-Founder, Southern Scripts (Moderator), Derek Francis, CFO, Hospice of Wichita Falls, Inc, Taylor Pitlik, HR Specialist, Pitlik & Wick, Inc, Dru Jacobs, President, Adfitech, Inc, Todd Rogers, Executive Director, Business Management, The Kempton Group Administrators (Intro) YouTube Vimeo
- Free Market Models: Changing Healthcare in Indiana and Beyond – Eric Inman, Co-Founder, WellBridge Surgical, Jeff Williams, Co-Founder, WellBridge Surgical, Chris Habig, Co-Founder & CEO, Freedom Healthworks YouTube Vimeo
- Health Plan Strategies – Here to There: Important Things for Employers to Know Before Starting a Healthcare Journey – Matt Ohrt, Consultant, Healthcare Best Practices Group YouTube Vimeo
- Employer Case Studies – Session 2 – Steve Boyd, Owner & Co-Founder, Southern Scripts (Moderator), Derek Francis, CFO, Hospice of Wichita Falls, Inc, Taylor Pitlik, HR Specialist, Pitlik & Wick, Inc, Dru Jacobs, President, Adfitech, Inc, Todd Rogers, Executive Director, Business Management, The Kempton Group Administrators (Intro) YouTube Vimeo
- Ask Us Anything – Dr. Keith Smith & Jay Kempton – Keith Smith, MD, Co-founder, Medical Director, Surgery Center of Oklahoma, Co-founder, FMMA, Jay Kempton, President, CEO, Kempton Group Administrators, Co-founder, FMMA YouTube Vimeo
The FMMA and our members represent a glitch in the matrix of the crony healthcare system that was not constructed for the benefit of patients, physicians, or employers.
Taking red pill of price transparency between willing buyers and sellers of medical care is waking up many across the country.
Join this transformational and revolutionary movement as we share success stories from physicians, employers, benefit advisors, and entrepeneurs who have walked through the door to the freedom outside.
Our 2021 keynote speaker will be Steve Forbes, who has been long-term champion of free enterprise. Mr. Forbes has been a vocal opponent to the Affordable Care Act and has featured FMMA co-founder, Dr. Keith Smith on his podcast.
Other speakers and sessions will highlight the growing movement of large health systems toward transparency, innovations in direct care and direct contracting, as well as major employer success stories. This is the conference you do not want to miss.
As Morpheus says in The Matrix:
“You have to understand, most people are not ready to be unplugged, and many of them are so inured, so hopelessly dependent on the system, that they will try to protect it.”
2021 ANNUAL CONFERENCE
- 2021 Highlight Reel
- Are You Ready for the Red Pill? – Jay Kempton, The Kempton Group Administrators & Founder, Free Market Medical Associat
- Matrix of Healthcare Regulation vs. Entrepreneurship – Per Bylund, PhD, Assistant Professor of Entrepreneurship, Oklahoma State University, Cristin Dickerson, M.D., CEO, Managing Member, Green Imaging
- Maternity or Emergency Care Can’t Be Bundled, Right? Another Red Pill for You! – Keith Smith, M.D., Medical Director, Surgery Center of Oklahoma, Founder, Free Market Medical Association, Christion G. Rice, MD, MBA, FAAEM, Managing Partner, Oklahoma ER & Hospital, Kylie M. Mayes, Chief Financial Officer, Atlas Billing Company, LLC.
- The Red Pill of Employer Health Plans – Carl C. Schuessler, Jr. DHP, DIA, GBDS, Co-Founder and Managing Principal, Mitigate Partners, Cristy Gupton, Founder & President, Custom Benefits Solution, a Mitigate Partners firm, Glenn Price, MBA, CFO, The Gasparilla Inn & Club, Liz Schrock, CEBS, Benefits Champion, The Gasparilla Inn & Club
- Keynote Luncheon: How to save—and advance!—free markets from the Washington politicians and special interests – Steve Forbes, Chairman & Editor-in-Chief, Forbes Media
- Engaging Company CEO’s To Drive Transformational Change in Healthcare – Tony Dale, Founder & Chairman, Sedera, Elaine Parker,President, Job Creators Network Foundation & Chief Communications Officer, Job Creators Network
- Aisles Not Island. How Online Shopping Will Reform Healthcare – David Goldhill, Founder & CEO, Sesame and the Sesame Story
- Business Executive Panel Discussion: Best Practices to Unleash the Free Market in Healthcare – Christopher Habig, Co-Founder & CEO, Freedom Healthworks (Moderator), Mark Burt, Director, Finance at Gable & Gotwals, Matt Ohrt, Vice President, HR and Medical Services, Merrill Steel
- Legislative Update – David Balat Director of Right on Healthcare Initiative, Texas Public Policy Foundation, Jonathan Small, C.P.A., President, Oklahoma Council of Public Affairs
- Employer Case Studies – Sunny Nadolsky, Founder & CEO, MediBookr, Todd Rogers, Executive Director, Business Development, The Kempton Group, Kelsey Reneau, HR Director, Chaparral Energy
- Direct Care Innovation and Entrepreneurship – Adam Wheeler, Founder, Big Tree Medical, Adam Habig, Co-Founder & President, Freedom Healthworks, Lee S. Gross, M.D., President, Docs 4 Patient Care Foundation
- “Ask Us Anything” – Keith Smith, M.D., Medical Director, Surgery Center of Oklahoma, Founder, Free Market Medical Association, Jay Kempton, Owner, The Kempton Group Administrators & Founder, Free Market Medical Association
- Closing Remarks – Keith Smith, M.D., Medical Director, Surgery Center of Oklahoma, Founder, Free Market Medical Association
2020 ANNUAL CONFERENCE
- Healthcare Entrepreneurship & the Surgery Center of Oklahome – Dr. Keith Smith
- Entrepreneur & Founder of Sedera Health – Dr. Tony Dale
- Entrepreneurship & Scaling Direct Primary Care – Dr. Kyle Rickner
- Founders Panel Ask Us Anything – Dr. Keith Smith & Jay Kempton
- Entreprenuers Answer Questions About Restoring the Free Market in Medical Care – Dr. Keith Smith & Dr. Tony Dale
- Virtual Conference – Time Stamps Below
- James Dunavant, Opening Remarks
- Primary Architect 2019 Executive Order on Healthcare – Larry Van Horn, Phd. 25:45
- The Entrepreneurial Journey: How Entrepreneurship Can Save Healthcare – Peter Klein & Hunter Hastings 1:31:37
- Q & A – Dr. Keith Smith & Panel 2:33:08
- Revolutionary Entrepreneurship of Self-funded Employer Plans – Brady Bizarro, Esq. 3:21:08
- Big Ideas: Removing Roadblocks Between Buyers & Sellers of Healthcare – John Harvey 4:23:43
- COVID Response & Public Policy Roundtable – David Balat 5:21:08
- Q & A – Dr. Keith Smith & David Balat 5:41:28
Since 2014, the mission of the FMMA has transformed from Education to Insurrection. Our mission is to rouse and provoke those suffering because of the broken system and motivate them to fight back.
The 2019 Conference speakers motivated, energized, influenced, and empowered attendees to eliminate the option of retreat, reject the status quo, and emancipate themselves from the deteriorating ship.
2019 ANNUAL CONFERENCE
- Opening Remarks – Keith Smith, M.D.
- Theory & History Agree – Bob Murphy
- Healthcare Stole the American Dream, Here’s How to Take it Back – David Contorno
- Free Market Medical Care and the State – Ron Paul, M.D.
- Innovative Options for 2019 – Adam Russo, Esq.
- Profit Motives in Healthcare – Charles Sauer
- Founders Panel Burn the Ships! – Dr. Keith Smith & Jay Kempton
- Closing Remarks – Jay Kempton
2017 ANNUAL CONFERENCE
- DPC Workshop – Dr. Corba, Dr. Gross, Dr. Nelson Video
- Opening Remarks – Jay Kempton Slides Video
- Creating a Free Market Healthcare System: Transparent Pricing + Quality = Value – Sean Kelley & Dr. Patrick Kelley Slides Video
- Self-Funding, Free Markets, & More – Tim Callender Slides Video
- Lunch with Lee Legislative Update – Dr. Lee Gross Slides Video
- Healthshare Ministries & The Free Market – Tom Yakopin Slides Video
- Think Like a Plastic Surgeon – Dr. Jonathan Kaplan Slides Video
- From Russia with Love – Yuri Maltsev Slides Video
- Myth vs. Fact – Jay Kempton & Dr. Keith Smith Slides Video
- Self-Funded Employers and the Free Market – Mike Remeika Slides Video
- Free Market Friendly TPA – Todd Archer Slides Video
- Closing Remarks – Dr. Keith Smith Slides Video
- Local Chapter Workshop Slides Video
2016 Annual Conference
- Opening Remarks – Why We are Here; The Pillars of the Free Market Jay Kempton
- The Path of the ACA and EMTALA as. Weapon against the Free Market Doug McGruff
- Confessions of a Claims Negotiator Jason Davis
- Converting to Cash Chris Main & Nick Pandelidis
- How to Change the Media Debate on Healthcare Kevin Price
- How to Vote in November Jeff Deist
- Stop Loss & the Free Market Mike Remeika
- Pharmacy Benefit Managers and Market Transparency Chad Schmidt
- Legislative Update Jonathan Small
- Closing Remarks Keith Smith
2015 Annual Conference
- FMMA 2015 Highlight Reel
- Opening Remarks: How a Free Market Approach Had Better Outcomes and Faster Access to Surgical Care – Dr. Keith Smith
- The Future of Pricing: Demand, Supply, and the Services to Get There – Dante Panella & Al Scalzo
- Why are the Prices So Low? Jack Brown & Dr. Josh Umbehr
- Samaritan Ministries, How to Transform Healthcare James Lansberry
- ACA & How it Affects Self-funded Health Plans & Free Market Providers – Maria Robles Meyers
- The Hurdles of Starting Up & How to Overcome Them – Dr. Bill Grant, Dr. Sheriff Khattab, & Ari Tulla
- Necessary Pillars to Expand the Free Market – Jay Kempton
- What Insurance Means & What is Negotiable – Adam Russo
- The Market – The Who, Why, and Where – Tom Kelly
- Policy Update – Jonathan Small
- The Free Market: Now, Next Year, and in Five Years – Michael O’Neil
- Closing Remarks: Free Market Healthcare – Dr. Keith Smith
2014 Annual Conference
- Opening Remarks – Jay Kempton
- Why the Free Market Boom – Jeffrey Rice, M.D.
- Direct Pay and Healthcare Leadership – Atlas MD
- Free Market Users: Problems/Benefits/Wants – Samaritan Ministries
- Legal Green Lights and Red Lights – Cori Cook
- Why I Posted My Prices – Dr. S. Khattab
- Within Your Grasp: The Perfect Self-Funded Plan – Adam Russo
- How the Market Works – Jay Kempton, Jim MIllaway, Keith Smith, M.D.
- MediBid and Changing the Way We BuyHealthcare – Ralph Weber
- How a Direct Care Revolution Can Save the Future of Healthcare in America – Lee Gross, M.D.
- Closing Remarks – Charles Sauer
Willing Buyer
Consumers/Patients who make healthcare purchasing decisions based on Cost + Quality.
Willing Seller
Sellers of healthcare goods & services who believe in providing up-front, bundled, cost efficient, high quality care.
Optional Value-Based Vendor
Businesses who provide assistance to buyers & sellers of healthcare goods & services while abiding by the Pillars of the Free Market.