Price is NOT a product.  CARE is the product. Selling access to pricing is anti-free market.



Value is established when the buyer and seller agree on a mutually beneficial price for care.



PRICE EQUALITY is the basis of a free market.  Cash is KING. Any willing buyer should be offered the same cash price regardless of any other factor.


Willing Buyer

Consumers/Patients who make healthcare purchasing decisions based on Cost + Quality.

Willing Seller

Sellers of healthcare goods & services who believe in providing up-front, bundled, cost efficient, high quality care.

Optional Value-Based Vendor

Businesses who provide assistance to buyers & sellers of healthcare goods & services while abiding by the Pillars of the Free Market.