Media
Price
Price is NOT a product. CARE is the product. Selling access to pricing is anti-free market.
Value
Value is established when the buyer and seller agree on a mutually beneficial price for care.
Equality
PRICE EQUALITY is the basis of a free market. Cash is KING. Any willing buyer should be offered the same cash price regardless of any other factor.
Willing Buyer
Consumers/Patients who make healthcare purchasing decisions based on Cost + Quality.
Willing Seller
Sellers of healthcare goods & services who believe in providing up-front, bundled, cost efficient, high quality care.
Optional Value-Based Vendor
Businesses who provide assistance to buyers & sellers of healthcare goods & services while abiding by the Pillars of the Free Market.
