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Price

Price is NOT a product.  CARE is the product. Selling access to pricing is anti-free market.

 

Value

Value is established when the buyer and seller agree on a mutually beneficial price for care.

 

Equality

PRICE EQUALITY is the basis of a free market.  Cash is cash.  Any willing buyer should be offered the same price regardless of any factor.

 

Willing Buyer

Consumers/Patients who make healthcare purchasing decisions based on Cost + Quality.

Willing Seller

Sellers of healthcare goods & services who believe in providing up-front, bundled, cost efficient, high quality care.

Optional Value-Based Vendor

Businesses who provide assistance to buyers & sellers of healthcare goods & services while abiding by the Pillars of the Free Market.